When you consider your web presence, you may be thinking that if you build it, your clients will come. All too often I hear from clients, “I spent $10,000 on my web site and it is really pretty. Why are people not coming to my site?” There are many answers to why this might be but the easiest way ...

In October 2007, after losing a job, I founded Tribute Media with little more than grit and a friend's help. We had a shoestring budget, no dedicated marketing team, and I was learning on the fly—making mistakes that cost time and money. I was very fortunate that I had an external partner that ...

When I started my business career, I worked in customer service for a company called Eleva. Try to pronounce that. Is it uh-leev-uh, ell-uh-vuh, hell-if-I-know? My bet is that however you try to pronounce it, you’re probably wrong.

As the CEO of an SMB you're juggling everything from cash flow to team dynamics. Your website might feel like just another line item on the budget, but it's actually a core driver of your growth. Yet too many SMB leaders treat their web presence as a one-and-done project or hand it off to a junior ...

You’re the CMO. Your plate is overflowing with campaigns, metrics, and brand decisions, and your web presence is demanding attention. It’s tempting to hand off your website strategy to someone else—maybe the IT manager, your marketing team, or that graphic designer who makes everything look slick. ...

It’s a familiar story: you’re an SMB owner juggling tight budgets and big dreams. The allure of a large agency’s polished pitch can feel like a lifeline. But I’ve seen too many businesses drawn in by promises of expertise, only to face inflated costs and strategies that miss the mark. I know this ...

In 1911, the publisher, William Randolph Hearst made an offer of $50,000 to the first person who could fly a plane from LA to New York or New York to LA in under 30 days from start to finish. Calbraith “Cal” Perry Rodgers took up the challenge.

As a marketer, you’re constantly adapting to new tools and customer demands. Artificial Intelligence (AI) isn’t just another tech fad—it’s a game-changer for how you target audiences, craft content, and optimize campaigns. The challenge is knowing where to begin without getting overwhelmed.

Want to make your website a go-to resource that search engines love? Topic clusters are the answer. They’re a smart way to organize your content around a central theme, with a main “pillar page” diving deep into a broad topic and smaller “cluster” pages linking back to it, covering specific ...

Web accessibility isn’t just a nice-to-have—it’s a must. It’s about fairness, ensuring everyone can use your site, and it’s the law in many places, including the U.S. Over my years, I’ve watched businesses realize that accessibility isn’t just about avoiding lawsuits; it’s about reaching more ...