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Running your business in 2022 requires a bit of understanding of technology. Even the least technical jobs, such as lawn care professionals, are sporting smart phones to check email, talk to their staff and connect to their clients.

The challenge is that technology can be a bit unnerving for some business owners. It’s not unnerving because it’s technology, per se. It’s unnerving because of the need to understand, yet again, something new.

Social media, blogs, iPhones and Android, search engine optimization, flux capacitors… how do we keep it all straight?

Less than 30 years ago, the web was new. There were really no standards to speak of. The innovators of the world were quick to try their hand at HTML code.

In 1995, I coded my first website. To say the least, it wasn’t anything to get excited about. I was really excited when I figured out how to have a hover effect for a button. I realize now that, even by the standards of the day, it wasn’t even good enough to be called mediocre.

I believe that one of the biggest challenges of running any company is ensuring that you have happy customers. There seems to be a constant effort to market or sell products & services but a lack of interest in keeping customers happy.

The most obvious evidence of this approach is the apparent need to offer special discounts for new customers.

Here are some mind-blowing stats about customer acquisition vs customer retention:

Since consumers have been using search engines to find what they need online, marketers have tried to find ways to improve their clients’ position in those search engines. These search engine optimizers come with a wide variety of tactics.

The first thing to understand about search engine optimization (SEO) is that it’s not a silver bullet. You can never look at SEO with the idea that if you are at the top of the search engines, your phone will start to ring.

Now, before you think I'm evil and are ready to tar and feather me, I hate labor laws like FLSA and child labor restrictions from a worker's perspective.

When I was 12, I started a paper-route. I wanted to make money. I was willing to work hard for that. I also started selling papers door-to-door and won contests because I wanted to make money.