If you are looking for a way to test the effectiveness of your marketing efforts, A/B testing (or sp...
Years ago I worked in the office equipment industry. The companies I worked for sold copiers and pri...
Years ago, in a different life, I was a sales manager in a different industry. I had ten sales assoc...
Since consumers have been using search engines to find what they need online, marketers have tried t...
Over the years, I’ve learned two very important lessons about change. First, change can’t be avoided...
Because I’m a change agent and love to create change when it creates a better outcome, I’m a fan of ...
