Strategic thinking requires tactical understanding
When I built my first proper website in 2005, it was okay at best. It was a simple Wordpress website that was mostly a blog. Early 2007, I was working for a technology company and I was able to help our agency create the website for our company. While I didn’t understand at the time, there was no strategic forethought to how that website should have been organized.
In the end, that website I built with our agency wasn’t bad… but it wasn’t amazing. Looking back, I think we got lucky in the execution. It was a bunch of pages that sort of fit together but we were just plugging holes in content and design… and, the majority of that work was after the website was live.
