Leadership

Over the last 15 years, I've worked with a lot of different marketing agencies. I've had the opportunity to work with agencies as a customer, partner, advisor, employee, and leader. I've been immersed in the life of an agency. Through this, I have also had the opportunity to help businesses of all sizes grow to be better.

When I started my first agency, I didn't understand what an agency really was. I had worked with an agency as a client prior but in October of 2007, I thought, "It can't be that hard."

It was "that hard."

The old adage of "the cobbler's children have no shoes" is very applicable to leaders of a marketing agency. They never do for themselves what they say they can do for their clients.

It's a fascinating problem to face. You tell your clients that you can do amazing things but can't prove it yourself: