Systems, Not Goals, Determine Your Success
I’ve thought about and have implemented change in organizations for nearly 20 years. If you’ve read my posts before, you’ll know I’m a change agent. I also believe that change for the sake of change is never, ever a good idea.
One of the things I talk to clients about all the time is setting meaningful and measurable goals to reach their success. In my context, it’s marketing goals. Marketing goals are driven by business goals. If your marketing goals don’t support your business goals then your marketing goals are pointless.
Process Improvement
As a change agent, I’ve become a process guy. One of the first things I did when I started a digital agency was to set up processes that allowed us to scale. Some of the processes built in 2007 are still in place today. Most of the processes that didn’t work are no longer present.